Another day. another 10 servings of f/v

My produce consumption stats are zooming up the charts lately, as we picked up tons of produce at the North Richland Hills Farmers Market last night. Cherries, sweet corn, sweet onions, peppers, peaches, almonds, blueberries. The farmers market was definitely more pricey, but featured a big amount of locally grown produce. The retail store buys from the Dallas Farmers Market and local growers.

Meanwhile, as I was looking through my email this morning, I saw this note from the FDA

The U.S. Food and Drug Administration's (FDA) Center for Food Safety and Applied Nutrition posted details about its public education campaign to combat childhood obesity at: http://www.cfsan.fda.gov/~dms/spotov.html . Branded “Spot the Block,” the campaign encourages “tweens” (youth ages 9 to 13) to use the Nutrition Facts information on food labels to make healthful food choices. In partnership with the Cartoon Network, this campaign uses online and customized public education announcements featuring characters from the Cartoon Network’s most popular programs.

TK: This programs wants tweens to spot the block, the nutrition facts label, before they purchase food products. Not if the makers of chocco-bites have anything to do with it. We'll see how much media play and heft this campaign has, but I think it faces an uphill battle.