Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Wednesday, July 11, 2007

Avocado market share

Avocado Market Share Feb. through June - http://sheet.zoho.com



This chart shows that Mexico's avocado market share in the U.S. from February through June was better than 53%, while Mexico's share of volume in California during the same time was just 8.2%. Meanwhile, California's market share in California was 62.8% during February thorugh June, while it share of the U.S. market overall was rated 30.7% according to www.avohq.com.
At the heart of the issue, trade has been restricted into California from Mexico because of California Department of Food and Agriculture inspections for armored scale. The significance of the pest is disputed by CDFA authorities and the USDA.

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AgJobs with farm bill

Look here for the letter from California Sen. Boxer to Senate Ag Committee leaders asking for the inclusion of AgJobs to the Senate's version of the farm bill. With the lack of progress coming from the Senate Agriculture Committee on the farm bill - the committee has been quiet relative to what has gone on with the House Ag Committee - I think the faith that the Senate Ag Committee can move AgJobs with the farm bill may be wishful thinking. Sen. Kent Conrad, D-ND, is expected by some to assume more clout within the committee since Agriculture Committee chair Sen. Tom Harkin has reportedly had a harder time finding backing for his ideas.

Meanwhile, Rep. Collin Peterson of the House Agriculture Committee will have another teleconference with reporters tomorrow.

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Fruit and vegetable program language

Here is the current law regarding the fruit and vegetable program, passed along by April Slayton, communications director of the House Agriculture Committee. She points out the program has no end date and does not need to be reauthorized with the farm bill. Although Chairman Peterson's farm bill mark did not contain any mandatory funds for expansion of the program (the proposal for national expansion relies on reserve funds and is in the En bloc amendment) the program is not in danger of going away. Here is the federal code:


TITLE 42 > CHAPTER 13 > § 1769
§ 1769. Pilot projects

(g) Fresh fruit and vegetable program
(1) In general
For the school year beginning July 2004 and each subsequent school year, the Secretary shall carry out a program to make free fresh fruits and vegetables available, to the maximum extent practicable, to-
(A) 25 elementary or secondary schools in each of the 4 States authorized to participate in the program under this subsection on May 1, 2004;
(B) 25 elementary or secondary schools (as selected by the Secretary in accordance with paragraph (3)) in each of 4 States (including a State for which funds were allocated under the program described in paragraph (3)(B)(ii)) that are not participating in the program under this subsection on May 1, 2004; and
(C) 25 elementary or secondary schools operated on 3 Indian reservations (including the reservation authorized to participate in the program under this subsection on May 1, 2004), as selected by the Secretary.
(2) Program
A school participating in the program shall make free fresh fruits and vegetables available to students throughout the school day in 1 or more areas designated by the school.
(3) Selection of schools
(A) In general
Except as provided in subparagraph (B), in selecting additional schools to participate in the program under paragraph (1)(B), the Secretary shall-
(i) to the maximum extent practicable, ensure that the majority of schools selected are those in which not less than 50 percent of students are eligible for free or reduced price meals under this chapter;
(ii) solicit applications from interested schools that include-
(I) information pertaining to the percentage of students enrolled in the school submitting the application who are eligible for free or reduced price school lunches under this chapter;
(II) a certification of support for participation in the program signed by the school food manager, the school principal, and the district superintendent (or equivalent positions, as determined by the school); and
(III) such other information as may be requested by the Secretary;
(iii) for each application received, determine whether the application is from a school in which not less than 50 percent of students are eligible for free or reduced price meals under this chapter; and
(iv) give priority to schools that submit a plan for implementation of the program that includes a partnership with 1 or more entities that provide non-Federal resources (including entities representing the fruit and vegetable industry) for-
(I) the acquisition, handling, promotion, or distribution of fresh and dried fruits and fresh vegetables; or
(II) other support that contributes to the purposes of the program.
(B) Nonapplicability to existing participants
Subparagraph (A) shall not apply to a school, State, or Indian reservation authorized-
(i) to participate in the program on May 1, 2004; or
(ii) to receive funding for free fruits and vegetables under funds provided for public health improvement under the heading "disease control, research, and training" under the heading "Centers for Disease Control and Prevention" in title II of the Departments of Labor, Health and Human Services, and Education, and Related Agencies Appropriations Act, 2004 (Division E of Public Law 108-199; 118 Stat. 238).
(4) Notice of availability
To be eligible to participate in the program under this subsection, a school shall widely publicize within the school the availability of free fresh fruits and vegetables under the program.
(5) Reports
(A) Interim reports
Not later than September 30 of each of fiscal years 2005 through 2008, the Secretary, acting through the Administrator of the Food and Nutrition Service, shall submit to the Committee on Education and the Workforce of the House of Representatives and the Committee on Agriculture, Nutrition, and Forestry of the Senate an interim report that describes the activities carried out under this subsection during the fiscal year covered by the report.
(B) Final report
Not later than December 31, 2008, the Secretary, acting through the Administrator of the Food and Nutrition Service, shall submit to the Committee on Education and the Workforce of the House of Representatives and the Committee on Agriculture, Nutrition, and Forestry of the Senate a final report that describes the results of the program under this subsection.
(6) Funding
(A) Existing funds
The Secretary shall use to carry out this subsection any funds that remain under this subsection on the day before June 30, 2004.
(B) Mandatory funds
(i) In general On October 1, 2004, and on each October 1 thereafter, out of any funds in the Treasury not otherwise appropriated, the Secretary of the Treasury shall transfer to the Secretary of Agriculture to carry out this subsection $9,000,000, to remain available until expended.
(ii) Receipt and acceptance The Secretary shall be entitled to receive, shall accept, and shall use to carry out this subsection the funds made available under this subparagraph, without further appropriation.
(C) Authorization of appropriations
In addition to any amounts made available under subparagraphs (A) and (B), there are authorized to be appropriated such sums as are necessary to expand the program carried out under this subsection.
(D) Reallocation
The Secretary may reallocate any amounts made available to carry out this subsection that are not obligated or expended, as determined by the Secretary.

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Valencias under a navel sign

That's what I saw at the Wal-Mart Supercenter this morning. While there is a lot of signage to worry about in the Wal-Mart produce department, it appeared the valencia sign had not been dusted off and put out yet.

The hot summer fruit promotions continue at the supercenter in suburban KC. Peaches were still priced at 76 cents per pound this morning but were not displayed prominently and could be coming off that. Nectarines and plums had a stand alone display at $1.24 per pound for both items., and that was the same price per pound for red and green seedless grapes.

Northwest cherries haven't really been featured at a super hot price at Wal-Mart, though $2.98 for bings and $4.98 for rainiers is reasonable. Pluots were $2.86 per pound.

Watermelons were featured at $2.98 for the mini-seedless and $3.98 for the standard sized.
Home grown Frey Farm cantaloupe were priced at $1.88 each,

Sweet corn was priced at four ears for $1, slightly lower than a week ago, and slicing tomatoes from Arkansas were 88 cents per pound.

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Pivonka at The Packer

Elizabeth Pivonka of the Produce for Better Health Foundation will stop by the offices of The Packer today, her visit made that much more convenient by a trip back to Kansas to see family. It should be a great opportunity to check in with Elizabeth about the More Matters campaign, which I note continues to attract regular press attention.

Here is a feature by Beverly Combs titled: Fruits and vegetables: why more matters
From the story:

When you shop for produce, you now should be seeing a new message about healthy eating: “Fruits and Veggies – More Matters.” This is the catch phrase of a new campaign jointly sponsored by the federal Centers for Disease Control and Prevention and the nonprofit Produce for Better Health Foundation.It is not just an empty slogan. Recent studies show eating more fruits and vegetables, whether fresh, frozen, fried or canned, can help you reduce your risk of heart disease and cancer, slow bone loss, and even improve mental functioning.

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Wednesday headline roundup 7/11

Apriums, pluouts get press in Chicago Chicago Sun Times notes: Grown in Washington and California, they're just making their way to Chicago and causing a bit of confusion for shoppers: Pluots have smooth, plum-like skin, while the apriums, with their slightly fuzzy skin, resemble apricots and both offer a subtle sweetness that can't be found in an apricot or plum on its own.

Lettuce most likely source of E. coli? Cross contamination a possibility. From Huntsville, Ala., paper: Lettuce was the likely source of an E. coli bacteria outbreak that has now sickened 18 people, the Huntsville-Madison County Health Department's assistant director said Tuesday.

The new food crusade Push is on to change the way U.S. subsidizes agriculture, from The San Francisco Chronicle :The short version of the argument -- and nothing is short when it comes to the mind-numbing, complex farm bill -- is that the bill subsidizes the overproduction of corn and soy in the Midwest, which is driving up obesity and diabetes and polluting the land. Instead, they say, the farm bill should put more money into sustainable and organic food production, agricultural conservation and efforts to put a higher priority on fresh, local fruits and vegetables.

The yuck factor How produce placement in supermarkets can cause shopper disgust: From the UK Independent: This isn't the first time Morales has studied the psychology of disgust on the shop floor. She achieved similar results in earlier research into " consumer contamination". When picked up this newspaper, did you take the second one in the pile? If you did, you're not alone. "It's the same mechanism," says Morales. "We feel disgusted knowing someone else may have been in contact with the products we want to buy so we devalue these 'contaminated' products

Low path avian flu detected in Virginia Passed on by Big Apple of Fresh Produce Discussion Group, this story from the AP says a similar strain hit the Shenandoah Valley in 2002, costing farmers $130 million.

Edwards offer labeling, food safety initiative

China executes food and drug official Career hits dead end

Farm Bureau supports Peterson proposal According to AFBF, the proposal, or chairman’s mark, provides a strong safety net for producers while providing funding for critical conservation, rural development, nutrition, and energy programs.

Syngenta buys Israeli seed company Syngenta announced Monday it has agreed to acquire Zeraim Gedera Ltd

Tesco's carbon labeling initiative

Consumer Reports: Survey says consumers want labeling

Whole Foods, FTC spar before trial

Organic yields hold up to conventional farming Reuters reports Organic farming can yield up to three times as much food as conventional farming in developing countries, and holds its own against standard methods in rich countries, U.S. researchers said on Tuesday.

On freezing produce How-to steps from Montgomery paper

Fruits, vegetables need U.S. subsidies Letter to editor points out: In 2005, Kellogg spent$32 million advertising just one snack cracker. By comparison, the USDA had a budget of less than $1 million to advocate for the Food Pyramid.

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