Hillary - Where is the bounce?

Hillary's press office asks "Where is the bounce?" From Hillary, a bit of damage control;

Two polls that had the race within a few points before the Iowa caucuses have the race tied in New Hampshire after the Iowa caucuses.

In today's CNN/WMUR New Hampshire poll, Hillary Clinton and Senator Barack Obama are tied at 33 percent - their last two polls had Hillary up 4 points and before that had Hillary down 2 points, so there is no statistically significant change in their numbers before and after the Iowa caucuses.

And the Concord Monitor is out as well today with a poll showing the race at 33 percent for Hillary Clinton, 34 percent for Barack Obama and 23 percent for John Edwards – exactly the same margin as before Iowa.

Contrast that with the 17 points John Kerry gained in 2004 in the Boston Globe poll, which catapulted him from a 17-point deficit to a 20-point lead in New Hampshire after the Iowa caucuses. Or with the 7 points Al Gore gained in 2000 in the CNN/USA Today/Gallup poll, increasing his lead in New Hampshire from 5 points to 18 points.

New Hampshire voters are fiercely independent. They will make their own decisions about who to support.

New consumer Web site for Del Monte

Rick Bella of America's Second Harvest alerted me to a new consumer oriented Web site by Fresh Del Monte, at this link, www.fruits.com. First of all, I'm impressed Del Monte nabbed that primo Web address; I would assume they have had it in reserve for quite some time.

The site opens up with an uptempo song "Stay fresh in every way, say yes in every way." For those of us in open cube environments at work, volume control needs to be at the ready.

The site itself is very polished. with categories for products, recipes, kids and nutrition and fitness. Under the products section, each commodity has info on varieties, recipes, nutrition, tips for selection and how to store. The games section for kids is surprisingly extensive, so big ups for Del Monte for an impressive rollout.

It will be interesting to track the traffic at this Web site and compare it with other consumer oriented produce Web sites - other consumer brand marketers like Dole and Chiquita, www. fruitsandveggiesmorematters.org, www.produceguru.com, etc., I don't necessarily vouch for the accuracy of any traffic-tracking service, but I know one company that purports to measure such comparative stats is www.alexa.com. Do Fresh Talk readers use any others? Pass along any you use......