Fw: PRESS RELEASE: FRUIT LOGISTICA 2011: Trade fair with first-classconference programm
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| FRUIT LOGISTICA The World of Fresh Produce International Trade Fair for Fruit and Vegetable Marketing, PRESS RELEASE FRUIT LOGISTICA 2011 Trade fair with first-class conference programme 30th FRESH PRODUCE FORUM Tuesday 8 February 2011, 15.30–19.00, ICC Berlin, Saal 15.2 The true value of food in the discount era What is our food worth? What we are worth? Healthy nutrition is an ever-important issue. But good sense seems to stop at the price. Why? What does this mean for the long-term quality and procurement of products? The Fresh Produce Forum focuses on prominent opinions from the food industry and political community related to the importance and value of food. Experts from the manufacturing, wholesale and retail trades will discuss how nutrition and its value can be permanently positioned in the eyes of consumers. Celebrity chef Alfons Schubeck, who is a well-known television personality, recognized nutrition specialist and an advocate of highest-quality food products, will be taking part in the discussion along with Dr. Margareta Büning-Fesel, CEO of the aid organization. The FRUCHTHANDEL MAGAZINE Retail Award 2011" and the "Grüne Merkur" will be presented by Fruchthandel Magazine in conjunction with the Fresh Produce Forum. Simultaneous translations will be available in German, English, French, Italian and Spanish. The participation fee of EUR 85.00 includes a permanent pass to FRUIT LOGISTICA and FRESHCONEX. Registration forms and current information on the programme and speakers are available in the Events section at www.fruitlogistica.com. Hall Forum programme FRUCHTHANDEL MAGAZINE Hall Forum Wednesday, 9 February 2011, 11.00 Retail – potential for profit in the fresh produce department The first Hall Forum focuses on food retailing and the POS. Where can potential improvements be made in the fresh produce section? What is the best way to present the range of healthy food, fruit and vegetables, and modern convenience products, smoothies, etc.? How can the trend toward healthy nutrition be implemented more effectively to increase product sales and turnover? What is the best way to approach consumers? How can suppliers contribute? How can they build their image and optimise their positioning? Speaker: Prof. Hendrik Schröder, Faculty for Economics and Business Administration, Department for Trade and Marketing, University Duisburg-Essen FRUCHTHANDEL MAGAZINE Hall Forum Wednesday, 9 February 2011, 15.00 Brands – creating and marketing a new brand A brand name promises unique, first-class quality. And consumers are willing to pay a higher price for more quality. Especially in times of low returns, a brand name is a valuable tool when it comes to portraying a positive image and position. It is also an effective way to add value. What makes a brand unique? How do commercial brands compare with private labels? What does it take to successfully develop and build up a brand – especially in the fresh produce sector? What key factors need to be considered and implemented? Speaker: Hermann Sievers, Sievers Marken und Konzeptberatung FRUCHTHANDEL MAGAZINE Hall Forum Thursday 10 February 2011, 11.00 Sustainability – value for the long term The issue currently dominates many discussions and receives extensive coverage in the media landscape. Sustainable management is in demand – by consumers, organisations and the retail trade. Some retailers are already promoting this topic. It is also high on the agenda for more than a few companies. But many don't really know much about the concept. What is sustainability? In many cases, the meaning is different depending on the degree of understanding, the branch of business, company or trade level. This Hall Forum focuses on clarification and defining what sustainability can mean for the different levels of the fresh produce business. It also addresses the question: How can sustainability be implemented to create value? FRUCHTHANDEL MAGAZINE Hall Forum Thursday 10 February 2011, 15.00 Water – making the most of a limited resource Water is a key theme in many countries. And it will continue to gain importance as the world population grows. Not only people have an enormous need for water. The production of food also requires vast quantities of this valuable resource. This is especially true for fruit and vegetables. Virtually everything depends on water. What is the situation today? How are things taking shape on a global level? Selected examples are used to outline what lies ahead in the future and how growers can gain insight into the subject of water. Speakers: Dr. Alberto Garrido, Professor of Agricultural and Natural Ressource Economics, Department of Agricultural Economics and Social Sciences, Escuela Técnica Superior de Ingenieros Agrónomos, Universidad Politécnica de Madrid; Roberto Vega, Director of Sustainability, Dole Food Company FRUCHTHANDEL MAGAZINE Hall Forum Friday 11 February 2011, 11.00 Logistics – the challenges for road transport Traffic and transport are important issues today. And they are likely to gain even more importance in the future as costs continue to rise and exert more pressure on businesses. Traffic density will increase further and make it more difficult to meet delivery deadlines. An international logistics expert will analyse the topic, present different scenarios and formulate potential dangers, solutions and alternatives. Logistics experts will report on current situations. FRUCHTHANDEL MAGAZINE Hall Forum Friday 11 February 2011, 13.00 Innovation in fresh produce – new sales and marketing channels New sales channels and marketing opportunities. How can existing opportunities be improved? Where are promising niche markets? How can they be captured? Not only is the food retailing business responsible. What opportunities are offered by the different trade levels and formats? There is a need for initiative, joint ventures and new strategies. Speakers among others: Claus Anderson The latest information on the FRUIT LOGISTICA 2011 supporting programme is available in the Events section on www.fruitlogistica.com. This press release is also available on the Internet: www.fruitlogistica.com |
Press contact: Messe Michael T. Hofer Director, Corporate Press and Public Relations Wolfgang Rogall Press Officer Messedamm 22 14055 Berlin Tel.: +4930 3038-2218 Fax: +4930 3038-2287 rogall@messe-berlin.de Executive Board: Raimund Hosch (CEO), Supervisory Board Chairman: Charlottenburg Admin. Court, entry no. HRB 5484 B Additional information: www.fruitlogistica.com www.messe-berlin.com |
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