Pick Right. Feel Bright!’ launches in Australia

To launch the ‘Pick Right. Feel Bright!’ campaign last week The Wiggles lost their ‘Brightness illustrating how dull and lethargic you can feel when you DON’T eat enough fruit and vegetables. The  Pick Right. Feel Bright!’ campaign sees the Australian fresh produce industry joining forces with Nutrition Australia and The Wiggles over National Nutrition Week (11 – 17 October).

“Only 5% of Australians are eating enough fruit and vegetables,” said Lucinda Hancock, CEO of Nutrition Australia VIC Division.  “Fruits and vegetables help keep our minds and bodies healthy day-to-day, and reduce our risk of chronic disease in the future.”  

Encouraging Australians to eat more healthy fresh produce is something The Wiggles feel strongly about and, by draining their trademark bright colours, showcased their endorsement for ‘Pick Right. Feel Bright!’

“We want Australians to feel bright, like us, every day and they can do that by adding more healthy fresh fruit and vegetables to their diet,” said Blue Wiggle Anthony Field.

‘Pick Right. Feel Bright!’ is here to inspire Australians to pick the right fresh foods so as to enjoy a brighter future.  The Wiggles are delighted to be working with the Australian fresh produce industry which has come together behind the Produce Marketing Association A-NZ (PMA A-NZ) and Nutrition Australia to promote the ‘Pick Right. Feel Bright!’ campaign. 

“We need a powerful platform to ensure Australians understand the importance of eating more fresh produce,” said Renee Harrison, Marketing Manager of PMA A-NZ.  “Most Australians are not eating the recommended 2 and 5 serves of fruit and vegetables every day which is leading to an epidemic in obesity and serious health conditions.  Something has to be done and we were thrilled to have The Wiggles involved to help us amplify the ‘Pick Right. Feel Bright!’ message,” said Ms Harrison

The Wiggles endorsement will not only help 'Pick Right. Feel Bright!’ connect directly with children, parents, grandparents and carers but, as an iconic Australian brand, The Wiggles will help the campaign’s message connect with all Australians by bringing strength and weight to what the fresh produce industry is trying to achieve. 

“We want everyone to start increasing their fruit and vegetable intake over National Nutrition Week,” said Ms Harrison.  The ‘Pick Right. Feel Bright!’ website is a great hub of information, tools and resources to help Australians get more fresh produce into their daily routine.  You can also follow the campaign on Facebook, Twitter and Instagram for daily ‘nutri-tips’ and fresh ideas to get you going.

On International Skeptics Day GMO Answers Celebrates Over 1,000 Questions Answered

Milestone achieved as GMO Answers hosts 2nd Annual "Get to Know GMOs" Month

WASHINGTON, Oct. 13, 2015 /PRNewswire-USNewswire/ -- On International Skeptics Day, GMO Answers recognizes the 1.3 million consumers who have engaged in the online dialogue at GMOAnswers.com, and thanks the community of volunteer experts who have answered over 1,000 questions about GMOs and agriculture.  This milestone comes as part of the second annual "Get to Know GMOs" month, inviting the public to ask their toughest questions about GMOs and join the conversation about how our food is produced.

"On a day focused on critical thinking, open dialogue and scientific discussion, it's only fitting we acknowledge that consumers have a lot of questions and are interested in learning more about where their food comes from and how it's produced.  We're excited that so many people are thinking critically about their food choices and looking to find answers to their questions at GMOAnswers.com," said Kate Hall, managing director of the Council for Biotechnology Information and GMO Answers spokesperson.  "When we embarked on GMO Answers more than two years ago, embracing skepticism was – and continues to be – at the heart of our mission."

Visitors can review the cache of questions answered by farmers, scientists, academicians, doctors, nutritionists and biotech industry experts, who volunteer their time to answer questions submitted online. Some of the most viewed questions are:

Do GMOs Cause Cancer?
Is it true that GMOs require massive amounts of pesticides, herbicides and fungicides?
How much of our food in the U.S. is genetically modified?
In honor of International Skeptics Day and to celebrate the milestone of 1,000 questions answered, GMO Answers is launching 100 days of GMOs.  Starting today, GMO Answers will share one question per business day of the top 100 questions posted to the website across its social platforms, using the hashtag #100daysofGMOs.  The goal of this social media campaign is to engage the public in a dialogue and raise further awareness of the most commonly asked questions.

As part of "Get to Know GMOs" month, GMO Answers is featuring blog posts about GMOs and the environment on the site every Thursday in October and debunking "spooky" GMO myths for Halloween.

"GMO Answers welcomes tough questions about how our food is grown, and Get to Know GMOs month is a great opportunity to highlight that conversation," continued Hall. "We are committed to serving as a resource to consumers who are searching for factual information to help them make up their own minds about GMOs."

About GMO Answers
GMO Answers is committed to responding to your questions about how our food is grown. Our goal is to make information about agricultural biotechnology easier to access and evaluate. The members of GMO Answers commit to five core principles —welcoming and answering questions on all GMO topics; making GMO information, research and data easy to access and evaluate, and supporting safety testing of GM products, including allowing independent safety testing of our products through validated science-based methods; supporting farmers as they work to grow crops using precious resources more efficiently,  with less impact on the environment and producing safe, nutritious food and feed products; respecting farmers' rights to choose the seeds that are best for their farms, businesses and communities and providing seed choices that include non-GM seeds based on market demands; and respecting people around the world and their right to choose healthy food products that are best for themselves and their families. GMO Answers is produced by the members of The Council for Biotechnology Information, which includes BASF, Bayer CropScience, Dow AgroSciences, DuPont, Monsanto Company and Syngenta. Our members are dedicated to the responsible development and application of plant biotechnology. Visit www.GMOAnswers.com.