Vance Publishing announces Midwest Produce Conference and Expo

Vance Publishing’s The Packer, the business news source for the fresh produce industry,
announced today the launch of a new trade event for the produce industry. The Midwest Produce
Conference & Expo will be held August 13-15, 2012 at the Sheraton Chicago Hotel & Towers.
“We listened to the market, followed up with independent research, and identified the need for a
dedicated Midwest event,” stated Shannon Shuman, The Packer’s publisher. “We will bring
together our expertise and industry partnerships to create a professional conference and
exposition to serve the Midwest produce industry.”
Midwest Produce will provide a variety of networking and educational opportunities over three
days in Chicago. The general sessions will feature industry-leading authorities, exclusive
research, and a panel of consumers giving insights into today’s shopping trends. A golf outing
and optional tours, including the world class Chicago International Produce Market, will give
attendees an opportunity to experience summertime in Chicago.
“This event is a natural fit with what The Packer does on a day-to-day basis – work with leading
suppliers, wholesalers and retailers to keep the industry informed on issues and topics that affect
their markets,” added Greg Johnson, editor of The Packer. “Our goal is to create a cost-effective,
face-to-face event that allows for an open exchange of ideas among all participants.”
A steering committee of nearly a dozen Midwest-based retailers, wholesalers and other produce
executives is helping guide the events and topics. Midwest Produce information is available on
the web at www.MidwestProduceExpo.com .
For exhibiting, advertising, sponsorship or registration information, contact Hall-Erickson
Exposition Management at 866-671-6789.
Vance Publishing Corporation is a leading B2B integrated media company serving the
agriculture, beauty and professional woodworking markets. The company produces 15
magazines, more than 100 newsletters, over 30 websites, several trade shows and events, a
subscription-based data product set, and custom media products. Founded in 1937, Vance
Publishing is headquartered in Lincolnshire, IL, with additional offices in Lenexa, KS and St.
Louis, MO.