Fresh Produce Discussion Blog

Created by The Packer's National Editor Tom Karst

Tuesday, October 21, 2008

Roubini on the State of the Economy - Charlie Rose

We look forward to Bryan Silbermann's "State of the Industry" address on Friday. I'm curious how Silbermann will weave in what has been going on with the broader economy in his address. One of the major themes of this year will surely be the topic of traceability, so I would expect the Produce Traceability Initiative to be a big part of his address. Meanwhile, here is the hyper-bearish Nouriel Roubini talking to Charlie Rose Oct. 14, giving a still gloomy state of the economy.

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Center for Science in the Public Interest presentation - FDA public meeting on traceability Oct. 16

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More FDA perspective - FDA traceability meeting - Oct. 16

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David Acheson presentation - FDA public meeting Oct. 16 public meeting

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Traceproduce presentation - FDA public meeting Oct. 16

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Natural Light Labeling - FDA Public Meeting on Traceability - Oct. 16

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Product Tracing Systems for Fresh Produce - PMA presentation - Oct. 15

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FDA Perspective - Produce Challenges - Oct. 16 public meeting

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John McClung - FDA public meeting Oct. 16

Comments from John McClung, president of the Texas Produce Association, at the Oct. 16 FDA meeting on traceability. Some excerpts:


--First, our shared objective is to drive all possible threat to consumers from pathogens out of the fresh fruit and vegetable supply. For industry, this is both a moral and an economic necessity.

--But, we must recognize that with fresh product, not all risk can be eliminated given today’s technology. Therefore, accurate and efficient traceback becomes imperative when there is an outbreak. This is particularly true—and more problematic—in the face of the rapid globalization of the produce industry.

--Before we can benefit from traceback technology and commitment, we must have prompt, credible epidemiological analyses. We have to know what food is making people sick before we can ferret out the origin. Not only is there a real assault on public wellbeing and confidence absent that information, but as we have repeatedly seen there is grievous economic damage throughout the industry. I have no illusions this is a simple task, but whether in FDA’s or CDC’s hands, we have to do better with this fundamental piece of the puzzle.

--Finally, we must assign the same safety standards to imported produce—and to the marketing chain for imports—that we do to domestic produce. Easy to say, not at all easy to do.

Later....


In the U.S., and in Mexico, there are grower/shippers who adhere to the highest standards, and fortunately, those suppliers represent the lion’s share of product. As a practical matter, they are the larger, more sophisticated and better financed operations. However, for the foreseeable future we will be sourcing at least some commodities from hundreds upon hundreds of smaller, less science-driven, and less conscientious suppliers. These suppliers represent the greatest challenge to this agency, and to the industry.

As we saw in the recent jalapeno episode, small farmers slowly feeding relatively tiny volumes of tainted product into the marketing chain over an extended time period, have the ability to bring the industry and the FDA to its knees. There are no easy fixes. This produce works its way to consumers through a complex distribution web, involving farmers, field workers, truckers, importers, packing sheds, repackers, customs brokers, other brokers, wholesalers, central warehouses, retailers, food service operators, restaurants, consumers, and others.

So where do we go from here? The only effective way I can envision to minimize risk is to mandate GAP’s and/or similar blueprints for merging good science with good farming and handling practices, and then establishing statistically valid oversight of that system, both domestically and in nations that supply the U.S. But doing so, even if we can get beyond the practical problems, will result in a disproportionate burden on small business, and therefore carries its own social, economic and political downside. And even if we succeed, it won’t be 100 percent successful.

Clearly, traceback is the fallback when good practices fail. It is essential there be a paper trail on all commodities to assure traceback. That paper trail must originate with the farms. Produce comingling is possible, but only when comingled product is properly credentialed.

Even given suitable paperwork, FDA must provide expanded oversight, and that includes additional and more rapid lab results at key ports of entry.

The agency must be prepared to work closely with importers, shippers, customs brokers and others to make certain requirements are clearly understood, to spot check product, and to quickly determine the source during outbreaks. I respect the reluctance of many in the agency to get “too close” to the regulated industry, and I am mindful of the criticism that inevitably comes from Congress, the media and advocacy groups when a perceived unholy alliance is exposed, real or unreal. And I am aware of the agency’s concerns about complying with the federal laws on advisory committees. But it is in the best interests of consumers, government and industry that we find a way to share pertinent information to minimize the scope and result of outbreaks, and I do not accept that it cannot be done.

To minimize the disproportionate economic bruising to small businesses from increased regulations and oversight, the FDA should be prepared to engage in extensive efforts to educate this universe, to explain the need for paper trails and other demands, and to encourage cooperation both in the U.S. and abroad.

As we all know, the Congress is poised to help us all secure food safety as soon after January as possible, and in fact, Congressional zeal may well overwhelm the risk as lawmaking progresses. Whatever the Congress concludes, it must include significant additional support and funding for the FDA, if there is to be any realistic expectation the agency can meet the demands made of it.

For its part, industry must police the paper trail to make certain every participant records the proper data. To do this, we must make quite rigid demands on producers to assure approved GAP’s are followed, and paperwork is accurate and complete.

Additionally, industry must try to eliminate the risky temptation to purchase on the spot market and to make purchases to cover shorts unless the product is accompanied by proper paperwork.

And finally, government and industry should work toward a “crisis management” protocol to minimize the consequences of any future outbreaks.

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Lesson Learned - White Paper from TraceGains - Oct. 16 FDA Meeting

From the Oct. 16 FDA public meeting about traceability, a white paper from TraceGains titled Lessons Learned. An excerpt:

The estimated cost to the U.S. bagged spinach industry for failing to quickly pinpoint the source of E. coli contamination during the fall of 2006 was at least $150 million. That figure didn’t include all costs to counter the extreme adverse publicity regarding California spinach specifically and the U.S. fresh bagged salad industry in general. And it didn’t count the cost of defending against the inevitable class action lawsuits. Would traceability have prevented the outbreak? Probably not. What's certain is that a solid traceability system would have dramatically shortened the investigation and solution cycle for this latest food safety debacle.

Later.....


A good traceability system will be flexible enough to allow for collection of new and/or changing data types. It must be expandable and capable of integrating with other systems, including accounting, back office and enterprise resource planning (ERP) systems. And it must be able to accommodate new hardware technologies such as RFID, Bluetooth, Zigbee and so forth. The last thing any company should be doing today is getting bogged down in an argument over which auto-identification technology is the best. Each auto-ID technology (barcode, passive RFID, active RFID) has its own strengths and weaknesses and should be evaluated on the basis of cost-effectiveness. What you want to encourage is selecting technology in a way that makes sense. You should avoid at all costs the “all or nothing”
game, in which you choose either full RFID implementation or do nothing. Sometimes it makes sense to roll out a complete system with RFID, but in other instances it makes sense to use existing technology within the facility, such as barcodes, and expand in the future.

Given the spinach debacle, the time for evaluating and implementing traceability systems is upon us – the “waiting and hoping” costs are only rising. We liken the spinach incident to a
high-stakes game of musical chairs—the music stopped, and that time it was the spinach industry's turn to be left standing as the loser. The music has started once again. Who will be left without a chair when it stops again?

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Product Tracing Systems for Fresh Produce - Public Meeting Agenda from Oct. 16

8:30 – 9:00 Registration
9:00 – 9:10 Welcome/Opening Remarks/Overview
Stephen Sundlof, D.V.M., PhD., Director, Center for Food Safety and Applied Nutrition (CFSAN), FDA
9:10 – 9:20 FDA Product Tracing
David Acheson, M.D., F.R.C.P., Associate Commissioner for Foods, FDA
9:20 – 9:55 FDA Product Tracing Challenges and Successes
Ellen Morrison, Director, Office of Crisis Management, FDA
Sherri McGarry, Center Emergency Coordinator, OFDCER, CFSAN, FDA
9:55 - 10:10 State Perspective
Joanne M. Brown, DVM, MS, DACVPM,
Deputy Commissioner, Florida Department of Agriculture and Consumer Services
10:10 – 10:25 Questions from FDA Panel and the Public
10:25 – 10:40 Break
10:40 - 11:00 Specific Industry Initiatives
Kathy Means, Produce Marketing Association
11:00 – 11:15 Industry Perspective from Farm to Fork;
Grower/Packers and Processor/Shipper/Repacker
Robert Guenther, Senior Vice President for Public Policy, United Fresh Produce Association
11:15 – 11:30 Industry Perspective from Farm to Fork;
Retail/Foodservice
Jeffrey Barach, PhD, Vice President Science Policy, Grocery Manufacturers Association
11:30 – 11:45 Questions from FDA Panel and the Public
11:45 – Noon Public Comment
Stacey Satterlee, Western Growers, Washington, DC
Charlotte Walker, Infratab, Inc., Oxnard, CA
Noon – 1:15 Lunch
1:15 – 1:35 International Standards
Dr. Wolf Maier, Counselor- Food Safety, Health and Consumer Affairs, Delegation of the European Commission
1:35 – 1:50 Challenges to Tracing Commingled Fresh Produce
Reginald Brown, Florida Tomato Exchange
1:50 – 2:05 Consumer Perspective
David Plunkett J.D., J.M. Senior Staff Attorney, Food Safety Program, Center for Science in the Public Interest
2:05 – 2:20 Small Business perspective
John McClung, President, Texas Produce Association
2:20 - 2:34 Questions from FDA Panel and the Public
2:35 – 2:50 Break
2:50 Public Comment
4:30 Wrap-up/Adjourn
Stephen Sundlof, D.V.M., PhD., Director, CFSAN, FDA

Moderator:

Stephen Sundlof, D.V.M., PhD., Director, CFSAN, FDA

FDA Panel:

David Acheson, M.D., F.R.C.P., Associate Commissioner for Foods, FDA
Samir Assar, Ph.D., Science Policy Analyst, Office of Food Safety, CFSAN, FDA
Sherri, McGarry, Center Emergency Coordinator, OFDCER, CFSAN, FDA
Ellen Morrison, Director, Office of Crisis Management, FDA
Jeffrey Shuren, M.D., J.D., Associate Commissioner for Policy and Planning, FDA
Steven Solomon, D.V.M., M.P.H., Deputy Associate Commissioner for Compliance Policy, FDA

List of Persons Providing Public Comment:

Stacey Satterlee, Western Growers, Washington, DC
Charlotte Walker, Infratab, Inc., Oxnard, CA
William Pape, TraceGaines, Inc., Longmont, CO
Greg Drouillard and Henry Affeldt, Sunkist Growers, Inc., Peachtree City, GA
Russell Laird, Agricultural and Food Transporters Conference, American Trucking Association, Arlington, VA
John Granich, Del Rey Systems and Technology, Inc., San Diego, CA
Patty Lovera, Food and Water Watch, Washington, DC
Bryant Ambelang, Desert Glory, San Antonio, TX
Joseph Farmer, TraceProduce.com, Nyssa, OR

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Pears and ethylene

For those who are attuned to the world of organic produce, the Nov. 17-19 of the National Organic Standards Board is probably already on your calendar. One of the issues at the meeting is the use of ethylene on organic pears. From the Federal Register notice of the meeting:
The Handling Committee will present their recommendations on the materials: Sodium chlorite, acidified, Calcium,derived from seaweed, Propionic acid, and Ethylene—for use in pears, petitioned for inclusion in § 205.605 for use in organic products.

TK: Here are a couple industry comments in support of the use of ethylene on pears:

October 16, 2008
Ms. Valerie Frances
Executive Director USDA/AMS/TMP/NOP National Organic Standards Board
1400 Independence Avenue, NW Washington, DC 20007
Dear Ms. Frances:
Dovex Fruit Company is a conventional and organic pear packer that has been part of the fruit industry in Washington state for 30 years. Dovex is a family- owned business that packs approximately 9 million organic pears in 2007. Not only do we pack and ship for 12 outside growers. We are writing this letter in support of the petition to allow the use of ethylene for post harvest ripening of organic pears. We started organic pear packing in 1998 with approximately 38,000 cartons and since that time have grown to 200,000 cartons of Bartletts, Anjous and Bosc. Organic pear growing and packing is not without challenges including managing pest and disease disorders (pre- and post-harvest), storage loss prevention, minimizing handling injuries, optimizing pear quality through transportation choices and packaging materials and finally delivering a high quality, flavorful, juicy product that our consumers have come to appreciate and enjoy. Winter pear cultivars, such as Anjou, are challenging as they require a period of chilling to induce normal ripening. Anjous at harvest require 60 days chilling at 30 degrees F to obtain the correct ripening. In our 30 years of conventional pear production, ethylene has been a tool used to ripen winter cultivars not only to get them on the market earlier but also for getting riper fruit on the market at all times of the year. This tool is not available for organic pear ripening and organic winter pears may not be readily available during this 2 month time period. Ethylene is the optimum product to assist in ripening organic pears as it is a natural by- product of ripening fruit and is harmonious with the practices of organic production. Our organic production is at a disadvantage if we cannot use ethylene to get a consistently ripe and better tasting piece of fruit on the market as we can with our conventional pears. Weather conditions often complicate the harvest of pears, and as most things mother nature produces, fruit maturity does not always happen simultaneously. Currently, organic pears at differing maturities (firmness) must be separated/sorted to allow uniform ripening following the two-month cold period. Ethylene would assist in evening out the ripening process, while reducing energy costs for storage. As the consumer demand for organic produces grows, we want to meet that demand and the use of ethylene would allow us to produce the highest quality organic product available. Dovex Fruit Company appreciates your consideration of this petition and requests that you support the use of ethylene for the post harvest ripening of organic pears. Please feel free to contact me for clarification or additional questions.

Sincerely,
Eugene W. Loudon
Director of Marketing
Dovex Marketing, Wenatchee, WA
genel@dovex.com
(509) 662-8520



TK: Chris Zanobini of the California Pear Advisory Board also states, in support of the inclusion of ethylene, that ripening gas is already approved for use on organic citrus, tropical fruit and bananas. Bryan Silbermann also penned this letter advocating for ethylene:

October 20, 2008

Ms. Valerie Frances

Executive Director USDA/AMS/TMP/NOP National Organic Standards Board
1400 Independence Avenue, NW
Washington, DC 20007

Dear Ms. Frances,

The Produce Marketing Association (PMA) is pleased to submit this letter to the U.S. Department of Agriculture (USDA) to support the use of ethylene in postharvest handling of organic pears. PMA is the largest global not-for-profit trade association representing companies that market fresh fruits and vegetables. We represent 3,000 companies, from grower-shippers and supermarket retailers, to hotel and restaurant chains and overseas importers. Within the United States, PMA members handle more than 90% of fresh produce sold to consumers. Ethylene is an important postharvest tool that allows for increased uniform ripening and increased rate of ripening in a variety of fresh fruits and vegetables, including organic pears. Uniform ripening gives consumers a consistent and favorable experience in the ripeness of the produce they buy in supermarkets. Pears do not ripen evenly without the use of ethylene, and organic winter pears now require a 1-2 month cold storage period, after which pears emerge with widely variable fruit quality (depending on how firm the pears are when harvested). If growers had access to ethylene for their organic pears, these fruits would be on the market in days instead of months. Lastly, ethylene usage is consistent with principles of organic production and is widely accepted in other countries and by other organic governing bodies. Ethylene is already approved to ripen organic tropical fruit, bananas, and de-greening organic citrus in the U.S. I hope you will consider our request to allow the use of ethylene for ripening organic pears.

Sincerely,

Bryan E. Silbermann,
CAE
President,
Produce Marketing Association


TK: I saw no opposing comments about this issue on the federal docket and did not see a great amount of buzz about ethylene and organic standards on the Web. So far, so good.

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Organically Shrieking

Back after a cranial dry spell. I really admire how good columnists, fearless leader Tom Karst among them, can spit the good word out on a daily basis, and in English too. The creative nodes of my brain have been parched like the ruins of Pompeii lately.

Been visiting prospective colleges with the younger daughter & celebrating her 18th birthday as well. In our house it seems that every minute during the week and Saturdays has been choreographed beforehand and notated on the calendar next to the fridge. Consequently, between work, show choir, play practice & band rehearsal, it's rare that the three of us eat our evening meal at the same time.

So, that's why Sunday dinner takes on an added importance. We invite whatever relatives are around, turn on the Bears or Cowboys or golf, and go from there. By 7:00, believe me, I want 'em all to go home so I can get my beauty rest. But yes, I tolerate them because in my eyes it's crucial to make that family connection in a non-text message fashion at least once a week.

This past Sunday was a new one, though. Daughter decided that, as a birthday wish, she and the boyfriend, he of the only-organic variety, would shop, prepare, cook & serve an organic chicken cacciatore meal for all of us, including my 100% pure-bred Italian father. With him in the potential mix, my sick but ironic mind saw ethnic vs. 'green' worlds colliding in a massive pileup before '60 Minutes' came on CBS. Morbidly fascinating, I thought. Carry on, I told them with a prescient smirk.

First, they'd need the ingredients, though. Not only would they have to find organic peppers, onions, garlic, mushrooms, tomatoes, chicken, etc., but needed to use organic salt, pepper, olive oil, wine (to cook with--she's only 18!) and herbs. I thought they'd be driving all over hell's half-acre to secure all this stuff, but surprisingly they got it all with relatively little trouble except the major hit to my wallet. According to the boyfriend, everything they were using had to have the 'USDA-Organic' seal of approval on the package. But they got it all, amazingly enough. Ten years ago--heck, five years ago--this wouldn't have been possible, and there still are many non-urban areas of the country where the variety of organic product is extremely limited.

But that was just window dressing in the grand scheme of things. Bottom line was, how did it taste? I have to say they did a great job, and we were all very pleased. I did cook the organic whole wheat angel hair pasta--that's where I draw the line. Most important, the boyfriend had the good sense not to wax poetic at the dinner table about organic produce in general in front of my dad, who ran a brokerage business in the day when the only thing to be counted on about organics was that they would decay like time-lapse photography.

So the boyfriend passed the family test. He can stick around another week, I suppose.

Later,

Jay

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Food Fables - watermelon seeds sprouting in belly

An amusing discussion thread from a food message board asked readers what food fables their parents told them, including the not so subtle "clean your plate there are starving children" line. Carrots really are good for your eyesight and you really should eat your vegetables, but here are a few amusing examples some of us can relate to....


Tom said...


My parents would always tell me that candy was bad for me, but my father said that Clark bars were healthy. He was raised in the Pittsburgh PA area where Clark bars were made. Of course as a kid how could I argue with his logic. Clark bars were just as good if not better than Hersey bars. Anyone else have a food "fable" provided by your parents?


Andy said...

The best of all time fearful favorite was if you swallowed a watermelon seed,
it would grow a watermelon in your tummy. We got very good at seed spitting.

Mark says....

I was told that sardines were "brain food". I was given a lot of sardines when I was a kid. Sardines are no more brain food than any other type of meat. My parents were just being cheap. And we travelled a lot in an old VW bus, so some kind of canned meat was an important source of nutrition.


Another poor soul says..

I was told if I didn't eat the crust on bread I wouldn't learn how to whistle. My parents would say, "You see birds eat crust, and they know how to whistle." Incidentally, I eventually started eating the crust but I never have been able to whistle.


Redneck writes,,,,

My dad always spoke of horseradish as cleaning out sinuses. It didn't really but it felt like it.


Jill says...

There's always the baked potato story. But in Dad's case it was true. He actually did carry a hot baked potato to school in his mittened hands and then ate it cold for lunch. We're talking the GREAT American Depression. 1930's. He did not, however, walk uphill both ways to school in 3 feet of snow ;)

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